A calendar of bearded, mermaid-tailed Newfoundlanders has raised hundreds of thousands of dollars for mental health! They raised over $300,000!
Last year, 30 burly guys put on sparkly mermaid tails to pose as “merb’ys” — a portmanteau of “mermaid” and “b’y,” a Newfoundland term meaning “boy” or “buddy.” They went and posed by the sea, at a barber shop and in a pumpkin patch for the 2018 calendar. They sold the calendar and raised a TON of cash in support of Spirit Horse NL, a service that builds mental health and life skills for children and adults as they ride and care for horses.
The admittedly silly project went from an idea to a printed calendar in a little more than two months, and eventually became a WORLD WIDE HIT!