We’re all guilty of documenting our lives a little too much at times.
But there can also be an ulterior motive behind why some of us love uploading a good ol’ Story, particularly when we’re feelin’ ourselves.
Here’s how it goes: it’s Friday night and you’re about four wines deep. You take out your phone with a specific purpose: to share an Instagram Story in the hopes that your crush will see it and message you.
This is known as “Gatsbying”, and it’s the latest dating trend millennials are guilty of. Coined by Australian model Matilda Dods, who describes Gatsbying as the act of posting a photo, video or selfie to social media purely for your love interest to see, the trend stems the desire to have that person’s attention, without being the one to message first.
As for the namesake, The Great Gatsby’s Jay Gatsby hosts wildly extravagant parties in the hope that his love interest, Daisy Buchanan, will eventually notice him.
As Matilda explains, this is exactly the same when you post “that cute picture of yourself showing just the right amount of leg and looking vivaciously nonchalant.”
As it happens, Gatsbying works. That saucy snap you’re uploading to your Story will *sometimes* elicit a flirty convo or delayed message reply from that certain someone.
However, it doesn’t always work. In fact, they might not even see your Stories at all, let alone message.
If a crush isn’t giving you the attention you deserve, you’re better off without them, and they most certainly aren’t worthy of being Gatsby’d.